Editor View
Epidemic conditions, exhaustion, anxiety, and the circadian clock that constantly disrupts the industry, resulting in fatigue and slow growth. In 2020, the wine industry is like an umbrella that was damaged by the wind in heavy rain. Chen Shengda, the founder of Shenzhen Wanda Wine Industry, continued to move and fancy reversed. He insisted on telling everyone by words and examples that we must learn to support a more solid Umbrella instead of learning not to go out on rainy days.
On February 26th, Chen Shengda, the founder of Shenzhen Wanda Liquor Industry, shared in an online live broadcast hosted by “Dijiu Micro Brewing” MicroVin “. The following is the live recording. The original title is “Shenzhen Wanda Founder Chen Shengda: Adjusting the annual strategy, this time is to help dealers sell more wine”, “CEO search engine” is authorized by Mr. Chen Shengda to forward.
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I
“After the outbreak, we contacted the upstream winery for the first time, and proposed to the other party that the goods that were originally scheduled to be sold were divided into several pieces for wholesale. The other party was certainly not happy, but our difficulties were on the bright side. Now it is necessary to do everything possible to reduce the expenses of distributors. Of course, the impact of the epidemic has been in recent months. I personally still have full confidence in the future of the Chinese wine market,
After the outbreak, the wine industry was much better than other industries. Because before the Spring Festival, we have sold wine to distributors, and distributors have also sold part of the wine to consumers. We only make one big product, so my dealer does not have much inventory, and the largest inventory is in my own warehouse. In the current wine market, upstream is concerned about the backlog of goods in the hands of distributors, resulting in a blocking point for the entire wine sales from upstream to downstream. I personally believe that this is a certain situation, and it will definitely be the next step for all wine companies. One year ’s work schedule has an impact. ”
II
“I think that the current enterprises should” strive for progress and do what they can. “Taking us as an example, a large number of promotion plans were made early this year, but when the epidemic came, I had to cancel or directly It is postponing the implementation of the plan, such as the 10th anniversary celebration. At this moment, everyone needs to think about how to live, slow down, see clearly, and have the time to move, do n’t take the risk, negative accounts, loans and other promotional and marketing methods, I personally don’t think it is a good method, and the risk is too great.
In addition, the biggest impact on me and many other importers should be a wave of replenishment orders from the previous year. My replenishment of replenishment orders this year is very sufficient, but the epidemic has turned the cash flow into a box of goods. Another difficulty is that during the epidemic, I was not good enough to call the customers who had already reached the billing period. After all, it was a difficult time. Under the impact of the epidemic, the store sales are gone, many people have a pessimistic attitude, and the situation of closing the store will appear at any time. My company has many direct stores and franchise stores in the country, so it is necessary to consider the losses in this regard. .
At present, our capital chain can only be maintained for three months. All importers know that you need a deposit for ordering, payment for picking up goods, and transportation cycles. Every company’s capital chain will have some problems. It is false to say that there is no problem. The original forecast for 2020 was an increase of 15% -20%. Affected by the epidemic, it will now fall instead of rising. I personally think that the goal of this year’s struggle is to ensure that sales will not fall and there will be a stable capital chain. ”
III
“During the epidemic, I kept an optimistic attitude to face it, and then protected myself and my family. This is the most important thing. For business, the most I do is study, including domestic and international situations, industry trends, etc., Share the meaningful and valuable consultations you see to your dealers to learn and charge together. At the same time, maintain active communication with dealers and master customer information.
Fortunately for me, in the second half of 2019, my company developed a cloud store system, which can be used in this special period. Judging from the feedback information, the cloud store system is helpful to dealers, and some goods can be sold to any extent. Dealers can use this tool to achieve contactless distribution, which is very helpful. I personally think that you must do your best in difficult times. If you do more, you may be yours, and the customer may be yours, and it is better than not.
In addition, the most important thing an importer should do is to control their own expenses. In order to control the cash flow, I have negotiated with the winery upstream, and the goods that have been placed in order are sold in three batches, which at least reduces the expenses in terms of payment, taxes, and storage costs. Although the upstream winery must not be happy, the importer does have to do this. thank you all”
