On May 18, Zhangjiakou 2021 International Snow Federation Freestyle Skiing and Snowboarding World Championship Gemdale Sports Market Development Promotion Conference was officially unveiled in the form of online “cloud release”. Mr. Yang Dong, Deputy Director of the Winter Sports Management Center of the State General Administration of Sport, Member of the Standing Committee of Zhangjiakou Municipal Committee, Executive Deputy Mayor of the Municipal Government, Mr. Guo Ying, Executive Vice Chairman and Secretary General of the 2021 World Championships Organizing Committee, and Ms. Sarah Lewis, Secretary General of the International Snow Federation, 2021 Mr. Fengning Liu, CEO of Hongjindi Sports, the exclusive global commercial agent of the World Championships, and Mr. Mingqi Gan, Chief Commercial Officer of Hongjindi Sports, participated in the promotion.
At the end of 2019, Hongjindi Sports, a wholly-owned subsidiary of Gemdale Group focused on the operation of the sports industry cluster, became the exclusive global business agency for the 2021 Freestyle Ski and Snowboard World Championships in Zhangjiakou, and cooperated with International Snow Federation, China Ski Association and Zhangjiakou. The organizing committee will work together to promote the brand and business expansion of the event.
This is the first time that Gemdale Group and Hongjindi Sports have set foot in the ice and snow industry. In this regard, Hongjindi Sports CEO Mr. Fengning Liu explained: “At the beginning of Beijing’s joint bid with Zhangjiakou for the 2022 Winter Olympics, China proposed to achieve ‘300 million people participating in the ice and snow industry. The goal of the movement. The implementation of the strategic goal of 300 million people and the realization of the popularization of ice and snow sports are inseparable from the guidance of the government and the joint efforts of enterprises.
In order to better respond to the national strategy of “300 million people participating in ice and snow sports” and help the development of ice and snow sports, Gemdale Group and Hongjindi Sports are actively exploring the ice and snow sports market as well-known domestic enterprises that have achieved a national layout. The investment of the company has driven more companies and the public to pay attention to, understand, participate in and love ice and snow sports, and contribute to China’s ice and snow sports. ”
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The FIS Freestyle Skiing and Snowboarding World Championships are held every two years and are the FIS A-category comprehensive competition second only to the Olympic Games. The 2021 World Championships is the first time that the International Snow Federation has held a world championship-level event in China. It is an important node in the development of China’s ice and snow events. The 2021 World Championships is the test event with the largest scale, the highest level, the longest time and the most events before the Winter Olympics. It will be held in Zhangjiakou Chongli Yunding Ski Park and Beijing Shijingshan Shougang Park from February 18 to 28, 2021. At that time, more than 300 media and broadcasters from more than 20 countries will provide global broadcasts on the spot. It will be an important window for countries, cities, and enterprises to show their development achievements to the world. It will also break geographical and cultural boundaries and allow more brands to better An opportunity to be known and accepted by consumers around the world in a friendly and natural way.
As the exclusive global business agent of the 2021 World Championships, Hongjindi Sports will become a key link and an important bridge connecting the event and the enterprise, and the enterprise and the ice and snow industry. As one of the first real estate companies in China to go public and achieve a national layout, in addition to operating real estate business, Gemdale Group has been adhering to the feelings and dreams of tennis. For many years, it has been focusing on the development of the tennis vertical field and has become the courage to assume corporate responsibility and promote A strong force in the development of Chinese tennis. Mr. Fengning Liu said that Gemdale and Hong Gemdale will make efforts to contribute to the promotion and popularization of ice and snow sports in China based on their long-term accumulated experience in the tennis field, and help achieve the strategic goal of “300 million people participating in ice and snow sports” . ”
Gemdale and Hong Gemdale hope to take advantage of this opportunity to cooperate with the International Snow Federation and the Chinese Ski Association to participate in more ice and snow projects, such as development, in the future, relying on our real estate and sports resources in many cities across the country. In the ski field, supporting ice rinks in commercial facilities, introducing ice and snow projects, introducing social training, youth training and even some professional training into the industrial system, etc., through the establishment and improvement of a multi-level system to promote the sustainable development of the entire project. ”
Sponsorship is the main way for companies and brands to participate in the World Championships and the best way for brand value enhancement and promotion. In order for companies to have a more comprehensive and detailed understanding of the World Championships market development platform, Mr. Gan Mingqi, Chief Commercial Officer of Hongjindi Sports Positioning and the attributes of the participating brands of the event specified the level and rights of sponsors.
According to reports, the 2021 World Championships will be divided into three levels of sponsorship, namely the title sponsor of the 2021 World Championships (1 seat in total), the main sponsor of the 2021 World Championships (4 seats in total), and the 2021 World Championship data partners, timing Partners (1 seat each, 2 seats in total), each level has set a corresponding amount and sponsorship return system. The equity return is mainly concentrated on the right to use intangible assets, the right to visible advertising on TV, the exclusive right to sponsor, and the right to participate in official events , The right to reveal official propaganda materials, and the right to honor honorable guests, and the advertising exposure within the visible range of TV will account for the largest proportion of return as the most commercially valuable key return resource.
At the end of the promotion meeting, Mr. Guo Ying, member of the Standing Committee of Zhangjiakou Municipal Party Committee, Executive Deputy Mayor of the Municipal Government, Executive Vice Chairman and Secretary-General of the 2021 World Championship Organizing Committee, delivered a concluding speech. He said that the Zhangjiakou Municipal Party Committee and the 2021 World Championships Organizing Committee will continue to do a good job of serving Hongjindi Sports and sponsors, fully implement the rights and interests of sponsors, and strongly support sponsors to carry out various marketing activities in accordance with the law. . Finally, combined with this historical opportunity, Mr. Guo Ying also sent a sincere invitation to the majority of enterprises: “I hope that the majority of enterprises will actively participate and cooperate with us to contribute a valuable force to the 2021 World Championships. Make the event more exciting, Let the company shine even more, let each sponsoring company obtain greater market returns through the 2021 World Championships, achieve the goal of win-win cooperation, and make positive contributions to the hosting of a’wonderful, extraordinary and outstanding’ Olympic event.”