「伊利」舒华奶〡无乳糖 营养好吸收

The 2020 new crown pneumonia epidemic has brought huge business challenges to all industries, including the insurance industry, but in the view of AIA CEO Zhang Xiaoyu, this epidemic is also the best touchstone for AIA’s strategy. “This epidemic is like a big test. AIA’s risk management system and business sustainability have stood the test and baptism.” He said proudly, “Our corporate culture, team quality, management system, and The investment in talents and technology in the New Five-Year Plan has shown results here. These strategies have helped us remain competitive in a market environment with increasing uncertainties and challenges, and will also develop in the future of AIA Life. To continue.”

At AIA, excellent marketers are not sales tools. Their goal is to become professional and technical talents and to accompany customers through the journey

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I

During the epidemic at the beginning of the year, AIA indeed demonstrated strong combat effectiveness and unique corporate values. On the one hand, AIA fully realized cloud training, cloud recruitment, and cloud management in a very short period of time, and successfully launched the “air sign-off” of a full-protection series of products, as well as the first single-disease product that is easy to invest online. Demonstrating its outstanding technological foundation and team innovation ability; on the other hand, AIA employees actively participate in donations and materials, marketing staff and operation teams use various online platforms to ensure uninterrupted customer service, and colleagues from China and Taiwan race against time to launch a number of targeted The new crown pneumonia service optimization and product responsibility expansion, the back-end team strives to maintain the health and safety of internal and external operations, the values of “customer first, pursuit of excellence” and flexible organizational structure capabilities are reflected.

Zhang Xiaoyu emphasized that this kind of innovation by AIA needs to “start with the end”-broaden the extension of risk management from the perspective of customer needs, and realize the extension of the value chain through ecological construction and enrichment of innovative forms. In recent years, AIA’s efforts to build a health ecosystem is also a concentrated expression of this innovative idea: by building a complete system covering “daily health management, multiple health protection, and escorting disease rehabilitation” to meet the growing health protection needs of customers, Achieve “full health protection.” Such innovative ideas will continue to play an important role in the future business development of AIA Life.

II

At the same time, in the post-epidemic era, how to continue to use financial technology to further win opportunities on the road of insurance institutions’ transformation to online has become the focus of various insurance companies. “Data business, business data” is one of Zhang Xiaoyu’s recent priorities. He believes that AIA’s technology strategy is developing in depth: “Artificial intelligence, big data, cloud computing and other fields, we have already begun to explore in the past few years It has been proved during the epidemic. But technology platforms are not enough. If we want to truly win the long-distance market race, we must better understand the data logic behind technology—channel behavior patterns, customer behavior, and customer behavior. Preferences, etc., can be analyzed through these technologies to build a more accurate understanding of customers and channel teams. Once you have an accurate understanding of their characteristics and needs, you can naturally launch products and team management models that meet expectations, and finally Complete the upgrade from electronic to intelligent, achieve refinement in internal management, and strive to achieve precision at the level of customer service.”

In addition, AIA Life is also simultaneously transforming its large-scale operation model. Through the construction of operation sharing centers in different regions, the originally slightly decentralized business operation model can be better concentrated, giving full play to the synergy that technology can bring to the business. And empowering effect. Emphasizing the importance of technology and even its strategic position is not a friendly family. In fact, in the past few years, many insurance companies have begun to shift their technological positioning from past business support to a driving force leading business development, and even consider replacing people with intelligent means.

Faced with this trend of thought, as the first insurance company to introduce salesperson channels into the mainland market, AIA Life’s response was: “If you don’t understand technology, there is no future, but if you don’t understand people deeply, there is no future.” “Insurance is a need. For products that accompany customers for a long time, we believe that technology can never replace people.” Zhang Xiaoyu emphasized: “At AIA, excellent marketers are not sales tools. Their goal is to become professional and technical talents and to accompany customers through the journey. Partners in the economic cycle must eventually build themselves into insurance entrepreneurs. Only by truly raising the position of the salesperson team to this level can we build lasting trust with customers and prevent technology from becoming a vassal of performance digital growth.”

III

It is not difficult to see that whether it is the starting point behind the innovation or the thinking about the relationship between technology and marketing channels, AIA Life is building a development strategy that conforms to the general trend and has its own characteristics from the top-level design: always pay attention to the value of customers Demands, through various methods, push oneself to try to understand and drive people, and then use innovative forms including scientific and technological means to serve people, thereby creating greater value for customers.

“The expansion of the market is sinking for us. The opportunities must be greater than the challenges. AIA Life’s success will be based on several important factors. The first is the proven refusal of the business model of large in and out and no in out; The second is a strong talent team and ability; the third is a large-scale operation capability based on technological innovation and the resource advantages of the existing business scope.” Zhang Xiaoyu concluded, “As China increases its opening up to foreign capital We believe that the competition and cooperation in this market will become more and more fierce. Mission-driven business strategies are the core competitiveness of AIA Life, which will push us closer to the vision and goal of “China’s most trusted insurance company”.

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