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China International Fashion Week AW2021
In 2020, Gaia Legends, based on its own analysis of the market, strives to enrich products, achieve the trend of “younger” and “close to the people”, and incubate traditional cultural elements as design inspirations and modern lifestyles to create retro and sports , The new national fashion brand on the street, named “Gai Ya Zhishang”. To
Gaia Zhishang, as a young brand newly created by Gaia Legend, inherits the vision of Gaia Legend brand “Let the world listen to Chinese design”, focusing on developing the 18-25 year old Z era young market, for this group of people who dare to express themselves and love Trendy, young people who love Chinese style design provide fashionable clothing with more cultural and design sense.
Designer Xiong Ying is the founder of the “Legend of Gaia” brand, chief designer and art director, one of the initiators of the Advanced Customization Committee of the China Fashion Designers Association, the winner of the China Fashion Awards 2019 Excellent Craft Inheritance Award, and the Silk Road Youth Ambassador . As a representative of Chinese designers, he participated in the BRICS Fashion Show and the BRICS Fashion Industry Forum held in South Africa, the invited designer of the “Silk Road Image-Chinese Fashion Art Boutique Exhibition” by the Ministry of Culture and Tourism, and the Silk Road Film Festival , Chief designer of the costume show at the opening and closing ceremonies of the SCO National Film Festival, CCTV Spring Festival Gala, Beijing Satellite TV Spring Festival Gala and other large-scale Spring Festival Gala and film festival special designers.
She is known as the “Aesthetics Expert Behind the Stars”, and she has led many outstanding designers to form a design and development team with the most cultural heritage and innovative and pioneering thinking. Committed to transforming Chinese traditional culture into unique clothing aesthetics, with R&D as the orientation, each piece of work is selected from high-quality materials, supplemented by high-level craftsmanship, and meticulously crafted, striving to present the best quality and quality of Chinese design and Chinese manufacturing. Subtlety.
She made “Legend of Gaia” a hot Chinese high-end ready-to-wear brand born out of nowhere. It took only 2 years to lead the “Legend of Gaia” brand to the China International Fashion Week. In 3 years, the “Legend of Gaia” brand bloomed on the stage of Paris Fashion Week, and became the first to board the Paris Opera and the Petit Palais. Chinese designer.
Adopting the popular color of 2021-green as the main color, combined with the starry sky pattern of the legend of Gaia 2021SS Cangyuan series, Chinese elements and the change of scenery in the morning mist, the whole is agile, delicate and domineering, allowing people to break through the shackles and stillness The power of it makes you feel as if you are in the sight of the beginning of everything, enjoying a spiritual baptism and visual gluttony. The products are selected from super-spun cotton, high-elastic mesh, brocade, etc., fabrics with modern and skin-friendly attributes, combined with sports and leisure styles, interpreting the designer’s degree of freedom, returning to nature and releasing himself. An attitude of reverence for nature. Create a young, retro, and street-style new national trend brand.
Gaia Zhishang continues Gaia’s legendary sustainable fashion environmental protection concept, and the fabric strives to be more environmentally friendly and skin-friendly. As a national trend brand, it carries forward China’s excellent traditional culture, draws inspiration from traditional craftsmanship, integrates it into commercial production, and adds more trendy and fashionable design patterns, colors and other innovative elements.
The brand conforms to the preferences of the current young people, promotes a joint series with intangible heritage artisans, combines traditional elements with modern young fashion, based on the national trend of brands, and always maintains unremitting pursuit and inheritance of intangible cultural heritage. Support young designers and artists, combine their outstanding works and aesthetic concepts with trend elements, and promote and spread the products at a price that is close to the people.
