Editor view
Chengdu people eat spicy and delicious food, but they don’t smoke like Chongqing people next door. Basin people are born with spring rain in mind. After the five spices are neutralized, the tone of cotton is sweet and sweet, whine and waxy to just right, and there will never be any embarrassment of blushing and thick neck. In Sichuan, hot pot is suitable for the old and the young. It never needs enlightenment. The gene of spicy food is born and grows naturally.
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I
Every time I go to Chengdu, I will take the initiative to send a telegram to Mr. Kou Yuanjun, the founder of zhikou courtyard, because it’s delicious to follow him. I know Lao Kou very well. Like all my friends, I’m also called Lao Kou fool’s brother. The first thing I meet almost every time is to make an appointment at the second floor tea shop of the courtyard to talk about the past. The koujia compound is under the investment of Yudao. Besides the koujia compound, which is mainly engaged in private dishes, Yudao has its own characteristics of Yutou hot pot, Yutou, longzang and spicy elements.
Brother fool is a typical native of Chengdu. Like the city of Chengdu, he has excellent cultural self-confidence and never distinguishes others from others in a serious manner. Chengdu’s local food is prosperous. The founder should be as calm and comfortable as the fool’s elder brother. He can talk and laugh, and keep cool without anxiety and wisdom. It’s a real strength admiration.
II
When I asked brother fool about his understanding of Sichuan cuisine, he blurted out, “Sichuan cuisine is a national trend, and hot pot is the biggest heat wave. Of course, the national trend I defined includes, but not limited to, the traditional fashion, not only hot pot, but also Sichuan cuisine. There are eight major cuisines in China, all of which are the inheritance of Chinese culture and spirit. The underlying spirit behind this is cultural self-confidence, which is a broad concept of national tide, and is to follow the trend “.
His mobile desktop is full of news clients, which is almost the standard configuration of well-informed founders. He pointed out an article for me and said, “this is the public name of a magazine I like very much,” eat, drink, eat, drink, “which is the most international food magazine in China, very good-looking. You see, Hennessy also condescended into Tianfu street well,
This action is very good. After the wine, Cognac is also in the market, and globalization really happens in every corner of China. Hennessy played a beautiful contrast card, with its own flow and event level gene, but in the final analysis, it is the rise of the tide of the country with social prosperity “.
III
In the conversation, the fool’s brother can answer any question I put forward easily without thinking. Obviously, he has been thinking for a long time and knows it well. When talking about his close love and revolutionary partner, Mr. Xu, he was also full of indulgence and gratitude to his wife. After 20 years of entrepreneurship, the couple who have experienced great storms always keep their two little guesswork without adding, which is precious and envies others. So, in the afternoon, all the questioners and respondents were at their best. Drinking tea was as salty as eating pot. So I finally put forward the last question, so what does the tide mean to you,
“First of all, who doesn’t want to be a trendsetter of market and capital? However, in no case can we go against the underlying logic that innovation and design for the diet itself are the core competitiveness. It’s easy to replace the superficial taste or the artless decoration. It’s a glorious and arduous task to focus on the relationship between diet, taste buds and body to make innovation. This task has two goals, one is brand internalization, the other is cultural output. At all times and in all over the world, there are and only culture can resist the “growth” of the market.
IV
The title of the article that Mr. Kou recommended to me was “breaking through another field that has never been opened, which is Zhang Liang’s career choice, and also the origin of Hennessy’s encounter with hotpot”. It was selected from the magazine 《Food & wine》.《Food & wine》 is one of the most influential food and wine media in the world. It is a magazine highly praised by gourmets, diners and diners all over the world. “CEO search engine” suggests you go to the company number to read the complete text, just tap the QR code at the end of the identification text. There are more excellent contents about food and wine, chef introduction, restaurant selection and recipe sharing.
