Click the picture to view the Chinese version
China International Fashion Week AW2021
Honggu Xiaoai takes the brand concept of “designing with heart and cutting clothes with love”, focusing on the design and development of children’s dresses and parent-child dresses. The design concept of Honggu Xiaoai tends to be inherited from Chinese culture, combining contemporary fashion aesthetics with Chinese cultural ideas and elements, and shaping self-personality.
Lu Fanghua, founder and design director of Honggu Xiaoai brand. She has always had her own unique understanding and pursuit of design, her style is changeable, and she does whatever she wants. The soft heart makes her designs sometimes retro and sometimes trendy, but there are always designs that move people beyond imagination.
2021 autumn and winter theme concept: smile magic. There is a mysterious energy hidden in the smile, which we call smile magic. Sanmao said: “When I smile, my face is like a spring flower. It must be able to move people. No matter who he is, the power of a smile will reach my soul at all times.”
The designer believes that a smile is a proof of the enthusiasm for life on everyone’s face, and a way of expressing the meaning of material existence in this world. I believe that every child is an elf walking through the mountains. Only by making dresses that are really suitable for children can they shine.
