On December 10, 2019, OPPO INNO DAY Future Technology Conference 2019 was held in Shenzhen, China. Long Yuxuan, founder of “readCEO “, and Su Xin, co-founder, were invited to attend the conference. The theme of the conference is “Integrating • Unbounded”, to explore new inventions and new trends in the era of 5G + integration of all things. At the conference, OPPO founder and CEO Chen Mingyong gave his first public speech after six years. The following is a pure version of the full text of Tony.CHAN’s keynote speech on “Creating a New Ecology of Everything”.
Click the picture to view the Chinese version
I
Dear guests, partners, media friends, welcome to OPPO INNO DAY! This year’s OPPO Science and Technology Exhibition was upgraded to the OPPO Future Technology Conference. Behind the name change, it represents our two hopes: First, hope that OPPO will have a longer-term vision on the road of technological exploration, not only focusing on product innovation, but also focusing on the deep core Technological innovation; the second is to allow more people to participate, including industry partners, experts and scholars in scientific research institutions, and even the general public, to condense here into an innovation community.
Why has OPPO always focused on innovation? Because technology is the core driving force for industry and social development. Just as 3G and 4G have driven the mobile Internet wave, 5G will also open a new round of information technology revolution. This is a major opportunity for OPPO and the entire industry.
In fact, OPPO is not just a mobile phone company: more than half of OPPO’s existing business units are directly related to cutting-edge technologies such as artificial intelligence and IOT. More than 50% of new partners joining this year are engaged in Internet business. And our ColorOS global monthly active users have exceeded 320 million, OPPO browser and software store global monthly active users also exceeded 200 million. Although the smartphone is the most well-known product of OPPO, it is actually just one of the carriers we serve users.
II
Looking to the future, with the landing of 5G commercial and artificial intelligence, the Internet of Everything is at hand. But OPPO is thinking about the future after the “interconnection”, that is, the integration of all things. The interconnection of all things is only the foundation, and the integration of all things is the future. In our view, there are at least four major convergence trends in the future:
The first is the integration of technical services. While the discipline classification and technical division of labor are becoming more and more refined, it is increasingly difficult for a single technology to bring a revolutionary experience. Therefore, 5G must be integrated with AI, AR, cloud computing and other technologies in order to create new entrances, new scenarios, and new services.
Second, organizational integration. The integration of technical services requires that the internal organization of the enterprise also have openness and flexibility. At the same time, the external has gradually formed a user value-oriented industrial community, from originality to co-creation, from competition to cross-border cooperation. For example, 5G involves all levels of organizations. If there is no integration of organizations and no cooperation, everything may be zero.
Third, cultural integration. After the integration of organizations, it will definitely promote the cultural integration across regions, industries and even generations. Multiculturalism should seek understanding, consensus and integration, and Chinese enterprises must go global and embrace the world. People are the factors that determine everything. Can people of different cultures understand each other? Can there be a consensus? Can it be integrated? This is a very important point in the integration of all things. Technology leadership is only a necessary condition for cooperation, and cultural integration and mutual trust are the foundation of cooperation.
The last point, in our opinion and the most important point, is the integration of technology and arts and humanities. In the next 10 years, the gap between the capabilities of machines and people will be further reduced, and even a partial overtake will occur. But people have always pursued beauty, explored art, and understood the world. This cannot be done by machines. So I firmly believe that machines cannot replace people, it is an extension of human wisdom. Tim Cook said that not afraid of machines thinking like humans, they are afraid of thinking like machines. There is no way out for humans to think like machines. In the future, any terminal equipment and industrial equipment must allow machines to understand people, and machines even have humanistic characteristics. This is the future trend I think.
III
Smartphones and mobile Internet are about to usher in a new stage of development. OPPO must seize the opportunity in the era of the integration of everything and provide users with a new experience, it must continue to work in three directions: first, we must continue to attach importance to the development of core technologies. OPPO wants to become a world-class technology company, in addition to continue to create great products, but also in-depth creation of more core technologies. This requires us to continuously strengthen the atmosphere and ability of innovation.
Last year we announced 10 billion R & D investment this year. Now we have six major research institutes, four major R & D centers, and tens of thousands of R & D personnel. As our business develops, we will continue to increase “R & D investment.” In the next three years, we will invest 50 billion in research and development budgets. In addition to continuing to focus on cutting-edge technologies such as 5G / 6G, artificial intelligence, AR, and big data, we will also build the most core underlying hardware technology and software engineering and system capabilities. We must have the belief of “sharpening a sword in ten years” and be brave to enter the “deep water zone”. Because only through basic innovation can we have our technology moat, can bring a revolutionary experience to users, and push the integration of all things to a new height.
Second, build a multi-entry smart terminal ecology. We believe that in the era of mutual integration, the central position of mobile phones may not change, but it will not be the only core entrance. For example, it may be seen in the near future that OPPO will launch smart watches, smart headphones, smart screens, CPE, etc., and even smart robots in the future will serve people in different scenarios. The future is not only OPPO, the entire industry may no longer have a pure mobile phone company.
OPPO has the foundation, ability and confidence to do IoT. Our core strategy is to focus on the core entrance and build an open ecosystem. On the one hand, we will focus on the core terminals used by users at high frequencies. On the other hand, we will open up the ability to interconnect and expose the protocols and connections to various industries in the society. We hope that more industry partners can build together with OPPO. We build this cross-scenario and cross-device ecosystem in a win-win and co-construction manner.
Third, upgrade the thinking of user services, especially content services. 5G is not a simple changeover, but an opportunity for us to better serve users. Taking the content business as an example, OPPO has more than 15 billion content exposures per day. The short video we launched last year has now reached 60 million per month, and the average daily use time per person is nearly one hour. OPPO has established a comprehensive service system with application ecology, content ecology, smart services, and financial technology as its core. With the popularity of 5G, we hope to bring more quality content to users.
IV
Although OPPO’s business is no longer limited to smartphones, this does not mean that we have to do all-scenario and full-service ourselves. Because this does not conform to OPPO’s values, what are the values of OPPO? The core is the duty. To expand, first, we must isolate external forces, resist temptation, insist on doing the right thing, and do something and do nothing; second, we must be altruistic. OPPO works with industry partners to pursue a symbiotic and win-win situation. To make the whole society better. This is the business approach pursued by OPPO. I sincerely hope that all of you and industry partners here can work with OPPO to create a new ecology of all things! Thank you again for coming and listening, and becoming a peer on OPPO Innovation Road. thank you all.
