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China International Fashion Week AW2021
DEMAINZ-Yizhi comes from French, which means a better tomorrow, and symbolizes hope, challenge and longing for the future. Yu Yi represents Gao Xiang’s strength and Qingwu’s flying direction. Keep pace with the times, to explore, to overcome, to embrace, and to welcome Yu Yi who belongs to DEMAINZ.
Chen Tianhua, founder and design director of “DEMAINZ” brand, graduated from the Fashion Design Department of Tianjin Polytechnic University, founder and design director of Yizhi Technology “DEMAINZ” brand, founder and design director of Zhihua Apparel “Zhihua ZZHIHUAM”, Chinese clothing Member of the Fashion Art Committee of the Designers Association, released in October 2020 “The Future Has Come” China International Fashion Week.
Chen Zhihua adheres to the concept of “design changes life”, combines French elegant design with high-quality environmentally friendly fabrics and exquisite tailoring, and strives to let every modern young woman who pursues dreams show confidence, calmness, natural environmental protection, simplicity and attitude. Lifestyle.
With a creative mission, DEMAINZ adheres to the sustainable and environmentally friendly attitude, abandons the shackles of weight, and follows nature. Let the lightweight down achieve the beauty of sustainability, and restore the magical brush of natural creation with the spirit of exploration.
The release of DEMAINZ 2021 autumn and winter is a comfortable journey of mythology. It embraces all things in nature with a shape full of volume. It is the relationship between warm and comfortable human body. With a ray of east wind, it is wrapped in a lightweight thin wing and shuttles through the city. The cloud of the world allows elegance and attitude to coexist.
DEMAINZ uses 45 degrees north latitude ultra-high bulkiness rare white goose down this season, which combines high compressibility and portability. The use of DuPont plant “regenerated fiber” fabrics and nano thermal insulation materials, and the innovative method of 3D Omi·thermal energy reflection technology, provides a higher level of warmth retention.
It adopts seamless technology without gallbladder, low static electricity, windproof and water repellent, high air and moisture permeability and other functions. The whole series combines the pattern of the Chinese mascot “Elk”, which symbolizes beautiful yearning and pursuit, and is similar to “Yi Yu”, which completely defines the fashion goose down jacket.
