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China International Fashion Week AW2021
The Mozhuang brand was founded by Ms. Zhong Cuilan on the shore of West Lake, Hangzhou, the fashion capital of a thousand years. It relies on the Jiangnan thousand-year-old fashion cultural heritage, integrates the cutting-edge concepts of international modern fashion, and explores the aesthetic design of modern oriental women.
Founded in 2011, Mozhuang, as a high-end independent fashion brand, has always adhered to the concept of integrating Chinese and Western multicultural elements, designing clothing suitable for attractive oriental women, and creating a cultural gene rooted in the soul of the brand.
The Mozhuang brand has sophisticated heavy-duty craftsmanship, full of romantic, intellectual, trendy and charming design, and insists on high-quality as the basis, pays attention to women’s figure and quality, and creates the brand value of independent women and respecting women. Cooperate with personal interpretation, internalize your own fashion labels, and use extraordinary expressiveness to interpret the “accessibility” and “touchability” of art, aiming to allow every woman to enjoy the beauty of original art.
Zhong Cuilan, founder of Mozhuang, studied at Central Saint Martins College of Art and Design, UK. The influence of Chinese traditional culture has exerted a decisive influence on her design. With her keen fashion sense and unique fashion insight, she incorporates the simplicity and casualness of the West into the design, forming the special temperament of the brand that combines Chinese and Western styles. Zhong Cuilan said: “The clothes we make are responsible for our own products, so we value every detail and enjoy the results of excellence.”
The designer draws on popular Chinese and Western elements, uses high-end fabrics, and incorporates the attitude of urban women who are constantly pursuing themselves, creating a brand style of “true nature, self-confidence, elegance, and uniqueness”. The heavy-duty craftsmanship is fully used in the design, perfectly combined with Western three-dimensional tailoring, emphasizing the beauty of women’s waist and strengthening the shoulder lines, perfectly contouring the curves of oriental women, and highlighting the self-confident charm. The unique visual angle interprets the urban luxury style, perceives the high-quality lifestyle, continues the most extreme clothing aesthetics, and allows the brand to understand the voice of women better.
