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China International Fashion Week AW2021
UOOHE was born in 2011. It focuses on online sales and is committed to advocating a simple and sophisticated modern life philosophy. It provides consumers with high-quality and reasonably-priced fashion choices. The brand parallels two different branches. Serves 16-29 years old (youth trend series) and 25-39 years old people (light familiar series).
The youth trend series focuses on a variety of wild design elements, from simple gray and white to highly saturated color matching. The style covers a variety of Old School classic details, pocket functions, street trends, video games, space elements and cartoon fun, etc. .
The light familiar series focuses on the minimalist style and the collision design of various heavy-duty embroidery with natural elements, taking into account the needs of simple and low-key people, and also providing unique style options for people who want to express their individuality. Especially in knitwear and shirts, the style design has the iconic characteristics of the industry.
Zhou Yiquan, the brand design director of UOOHE, made a new interpretation of menswear from a unique pragmatism perspective. His works favor the use of embroidery elements, emphasizing the concept of obscure gender dressing rather than deliberately sexy. The special design of local details can be easily matched and combined with other clothing.
The brand is good at combining basic and simple layouts, tailoring with bold natural elements, heavy embroidery, creating bold style collisions, and bringing simple and unique fashion items to men who are searching for themselves and chasing unique and mature men. Through stylization The design explores fashion that is suitable for both men and women.
