On January 12, 2020, Anta Group’s 2019 annual summary meeting with the theme “Z Future-Reconstruction, Quality, and Wisdom” was held at Xiamen International Convention and Exhibition Center. At the scene, Ding Shizhong, Chairman and CEO of Anta Group and Chairman of the Board of Directors of Amer Group, delivered a speech entitled “Reconstruction of Thinking, High-quality Growth” and determined the development direction of Anta Group in the next 5 years. At the same time, the heads of the various business sectors of the Anta Group also shared their work results in 2019 and proposed new goals for 2020.
Click the picture to view the chinese version
I
Ding Shizhong said in a speech at the scene: “I think there is no cold winter in the market. It is a cold winter if you can’t do well.” From the performance point of view, 2019 should be the best year in the history of Anta Group. The most critical year is also the growth rate. The fastest year, the current market value of Anta Group has exceeded 200 billion Hong Kong dollars. In 2019, Anta made the largest merger and acquisition since its establishment. The co-investors successfully acquired the Amer Group, and formulated Amer’s global five-year development plan, and reached a consensus with the management to achieve 1+1>2 Effect.
Ding Shizhong said in a live speech, “The culture of Anta Group is high-standard benchmarking, and the culture of the iron army is able to win many battles. This is the multi-brand strategy of Anta Group, the only way for Anta Group and Anta brand to globalize, and it is also a must. The way. Anta brand puts forward the positioning of “Technology leads the ultimate cost-effectiveness” and has carried out category system reform; FILA has continued the momentum of rapid growth; the group’s new brand, Disante, has an annual turnover of nearly 1 billion for the first time.
II
“In 2020, in order for Anta Group to achieve high-quality growth, it must first restructure its thinking, brand restructuring, management restructuring, and managerial thinking. Following up on the concept of “collaborative incubation, value retail”, organizational changes have been carried out. Established three major sports brand groups and three sharing platforms to fully upgrade the organizational structure of Anta Group to match the group’s multi-brand strategy. Generation Z was synonymous with young consumers, and this group of China has over 100 million people and will occupy the whole by 2020 40% of consumption power. For the sporting goods industry, youthfulness is very important. 2020 Anta with the theme of “Z Future” is to pay tribute to this young consumer era and embark on a new journey of high-quality growth.”
