Lausanne, Switzerland, October 29, 2019. The International Olympic Committee held a ceremony today at the International Olympic Museum in Lausanne, Switzerland and officially announced that ANTA will become the official sportswear supplier of the International Olympic Committee until the end of 2022.
This is another important milestone for Anta to join hands with the International Olympic Movement after becoming the official partner of the Chinese Olympic Committee from 2009 to 2024 and the official partner of the Beijing Winter Olympics and Paralympics in 2022. . As the first Chinese sports brand to cooperate with the International Olympic Committee, Anta will further integrate the culture and value of the Chinese sports brand with the international Olympic culture through this cooperation, and actively promote the promotion of the Olympic cause globally and consumers in China The deep connection in China will also accumulate beneficial practices for the internationalization of Chinese sports brands.
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Thomas Bach, Chairman of the International Olympic Committee, and Ding Shizhong, Chairman and CEO of Anta Group, signed the contract at the scene. According to the contract, Anta will provide IOC members and staff with sports equipment including sports clothing, shoes and accessories. The cooperation period will include the 2020 Lausanne Winter Youth Olympic Games, the 2020 Tokyo Olympics, and the 2022 Beijing Winter Games. The Olympic Games, the 2022 Dakar Youth Olympic Games and the staff of the Lausanne headquarters of the International Olympic Committee provide customized sports clothing. Prior to this, Anta had customized official sports clothing for the International Olympic Committee at the 2018 Pyeongchang Winter Olympics and the 2018 Buenos Aires Youth Olympic Games.
Chairman Ding Shizhong said at the signing ceremony: “We are very honored to be able to cooperate with the International Olympic Committee. This is a testimony of Anta going international, and behind it is the rapid development of the Chinese sports industry and the cultural self-confidence of Chinese sports brands. Anta’s value “never stopping” is highly compatible with the Olympic spirit of “faster, higher and stronger”. We will use this as an opportunity to build a wider communication bridge between Chinese culture and Olympic culture. As the Anta brand in China and With the growth of the international market, we will continue to promote the Olympic spirit and culture around the world, so that Chinese consumers can feel the charm of the Olympics more closely, and integrate the spirit of sports beyond oneself into everyone’s life. For China and the world sports industry Develop and contribute to Anta’s unstoppable efforts!”
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Ding Shizhong presented to Chairman Bach a paper-cut work “My Olympic Dream” created by students and veteran artists from Yu County, a poverty-stricken county in Zhangjiakou City, Hebei Province, China, which was supported by the Anta Thrive Public Welfare Program. The 7 major events and 15 sub-items of the ice and snow events at the Beijing Winter Olympics in 2008 expressed the enthusiasm and expectation of Chinese children for the Olympics.
Chairman Thomas Bach said: “We are very pleased to announce the signing of this long-term agreement with Anta. We are very pleased with the International Olympic Committee delivered by Anta during the 2018 Pyeongchang Winter Olympics and the 2018 Buenos Aires Youth Olympic Games. The excellent quality and design of the official sports apparel are very appreciated. The professionalism, high-quality service spirit and flexible cooperation of the Anta team have left us a very deep impression. Anta is an outstanding partner of the Olympic Movement. We sincerely thank Anta for its contribution to China Sports Career commitment and sincere cooperation with the Beijing 2022 Winter Olympics. We look forward to proudly wearing Anta’s customized sportswear in Lausanne, Tokyo, Beijing and Dakar.”
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According to reports, Anta will also conduct consumer promotion activities with the theme of “LIVING OLYMPICS-Everyone’s Olympics” in the future. Anta will enhance the integration of ordinary consumers with the Olympics in terms of products, culture, and public welfare, so that the value of the Chinese brand can be better integrated with the spiritual culture of the Olympics. At the same time, the Anta brand will enable Chinese consumers to enjoy the “Everyone’s Olympics” with professional and high-quality products through continuous innovation and heavy investment in technological research and development. This signing with the International Olympic Committee also officially opened the Anta brand to promote the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics.
Anta Sporting Goods Company was established in 1991. Anta became the official partner of the Chinese Olympic Committee for the first time in 2009. For many years, we have been working with the Chinese sports delegation to compete in more than 30 major international games, including the Vancouver Winter Olympics, Guangzhou Asian Games, London Olympics, Sochi Winter Olympics, Rio Olympics, Pyeongchang Winter Olympics, Jakarta Asian Games, etc. In sports events, a total of 36 national teams have been provided with prize-receiving equipment, competition equipment and life training equipment.
By 2024, Anta and the Chinese Olympic Committee will hold hands for as long as 16 years. Anta has invested a total of more than 5 billion yuan to support the development of China’s sports industry. Anta has made all-round preparations for the 2020 Tokyo Olympics and will sincerely cooperate with the Chinese Olympic Committee, the State Sports General Administration and the Chinese sports delegation to provide professional support for the wonderful performance of Chinese athletes in the Tokyo Olympics. At the same time, in preparation for the 2022 Beijing Winter Olympics and the Paralympic Winter Games, Anta Group has continuously assisted winter sports equipment from organizational changes, ground-breaking research to technological research and development, and integrated global resources to provide world-class professional equipment for ice and snow athletes.
