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China International Fashion Week AW2021
CHICCO MAO, founded in Beijing in 2013, combines Western tailoring with Eastern aesthetics based on the spirit of elegance, self-confidence, and independence.
For modern independent women, she is unassuming, not presumptuous, meticulously sculpting, and slowly sculpting; focusing on quality and pursuing uniqueness; through the clothing of CHICCO MAO, she shows her independent self-dressing style and expresses her true self.
Baby Mao, founder of CHICCO MAO brand. China Fashion Awards China's top ten fashion designers, graduated from the Italian MARANGONI Fashion Institute in 2013, and founded the brand in Beijing in the same year.
Baby Mao is good at expressing the unique charm of Eastern women with contemporary Western tailoring, and conveys the design concepts of elegance, confidence, and independence in every stitch of the product.
CELEBRITY
In recent years, CHICCO MAO has received more and more attention and love from stylists and celebrities, magazine shooting, walking dinner, variety show recording, stage performance, you can see CHICCO MAO's unique charm.
CONCEPT
The theme of the CHICCO MAO2021A/W series is “BREAKING ICE”-breaking the predicament and reshaping hope.
This design theme has two meanings. First, the impact of the epidemic continues to fade. Instead of living in memory of the past, it is better to cheer up and break the predicament in order to make the road to the future brighter. Second, with the gradual increase in global temperature, the glaciers are rapidly melting, causing sea level to rise, and bringing disasters to the coastal ecological environment. The designer will adopt the theme naming, costume design, and show stage dance. The form calls on everyone to protect the environment.
CHICCO MAO's clothing this season has made a big breakthrough compared with the past. The derivation of genderless styles makes the clothing more inclusive. While maintaining the neat tailoring of CHICCO MAO, it combines retro romance with leisure sports. With the addition of detachable decorations, the clothing is more wearable; irregular cutting, breaking the tradition, breaking the ice; the combination of multiple colors also implies The road ahead is rich and colorful.
