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China International Fashion Week AW2021
Celf Identity, co-founded by Cherish BAI and Allen LIU in 2018. The brand name Celf comes from Self. First of all, because the initials of the two designers have the letter C, they dream of making a real Chinese creation Created in China, not just Made in China.
Celf Identity, since its first day of establishment, has been committed to exploring the existence of retro in this era. Each product has both classic retro and avant-garde DNA.
The brand promotes sexual indifferent sexy, which is a kind of independent and confident sexy, which is the sexy in the bones of a woman, not the sexy of flesh and skin. Celf Identity girls do not care about the sharp eyes of others, love themselves from the bottom of their hearts, accept all of themselves, think independently, be confident, and live what they want.
The theme of AW21 is Witty Teddys. Based on the neutral dress of Teddy girls in the Edwardian period in England, combined with the brand’s consistent fabric stitching and detail processing, it creates a new Teddy girl with an attitude in a modern urban setting.
The two designers have always been committed to the use of sustainable fabrics and yarns. The message that the brand hopes to convey is a non-secular aesthetic and a kind attitude towards the earth.
