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China International Fashion Week AW2021
CHEN.1988 was founded by designer Chen Long in 2016. The brand pays attention to the line of clothing contours, and strengthens the tailoring of clothing with tough and smooth design lines. The fusion of men and women’s clothing styles reflects the clean lines, rigid and soft. The interweaving of each other conveys the self-confidence unique to modern women.
Chen Long, the founder and designer of the brand CHEN.1988, and an associate professor at Jiangxi Institute of Fashion Technology. For us, every day in life is very important, so it is worth having more thoughts on daily wear.
Every detail, every element, every form shows the attitude in life, which is our interpretation of clothing. We use life to reflect the quality of wearing, and restore the essence of clothing with an attitude of excellence. Clothing that fully demonstrates our personal style in our hearts is our attitude of repeated scrutiny.
We yearn for freedom, equality, and independence, and are not forced by life or by others. In the choice of self, release yourself, not be others, just be yourself, and bring your own style from awakening.
This season’s minimalist style design wanders through the clothing. Through simple design, we convey the self-confidence, intellectual and tenacity unique to modern women.
Most of the colors use low-key and deep basic colors and high-level grays. When life no longer chooses me, I can choose to be alone. Through my own rhythm of life, the overall clothing reveals the unique breath that belongs to everyone, rigid and soft. Balance.
I choose to be alone, I am confident, intellectual and tenacious. In this season, the inlaid color contrast design is combined with the pure tailoring method. The pocket design where practical functions and decorative functions coexist in the details of the clothing makes the design highlights of the clothing series not only show in the style structure changes, but also highlight the colors of the clothing. Collision, through the collision and splicing of different materials, to achieve the texture of the details.
Asymmetrical design, irregular tailoring, and comfortable sweater design have all become the focus of this season’s design. Comfort, simplicity and warmth are the new experiences that CHEN.1988 brings to consumers.
