On December 7, 2019, the theme forum of “Young with YOUNG•IN Leading the Future-Talking to Anta”, co-sponsored by China Retail Men’s Circle and Anta Group, was grandly held at the Xiamen Operation Headquarters of Anta Group. On the same day, nearly 300 elites from China’s retail industry, commercial real estate and brand companies gathered in Ludao to discuss the reconstruction and transformation of people, goods, and markets in the age of young consumption, and talk about new opportunities for the development of China’s retail industry in the future. As the largest sporting goods group in China, Anta Group has also put forward Anta’s interpretation and development vision for the future development of China’s sports industry.
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As one of the organizers of this event, Ding Shizhong, Chairman and CEO of Anta Group and Chairman of the Board of Directors of Amer Group, gave a keynote speech on “Anta’s Transformation and Globalization Strategy”, regarding Anta’s journey of transformation and upgrading and future globalization. He made a wonderful sharing of his strategy. In his speech, he pointed out that Anta’s development is a “stage theory”. Anta has gone through the production and manufacturing 1.0 stage, the brand creation 2.0 stage, the retail transformation 3.0 stage and the multi-brand 4.0 stage.
Today, Anta has deployed its global strategy. In addition to focusing on China as its main market, Anta Group has developed globally in Southeast Asia, Russia, the Middle East, and global strategic markets in Europe and the United States. Through the group’s multi-brand combination, it provides global consumers with diversification. Sports equipment. “From a Chinese company to a global company, this is my dream and mission.” Ding Shizhong said. He also summed up the six key words of “insight” to “cognition” and then sublimation to “transparency” in order to do a good job without any distractions.
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China’s sports industry has a huge market potential, and the scale of the industry continues to grow. It is expected to reach 7 trillion yuan in 2025, of which the sportswear market is expected to exceed 450 billion yuan. Wu Yonghua, Executive Director of Anta Group and CEO of Anta Professional Sports Brand, shared in the keynote speech the specific practices of the Anta brand as the group’s main brand in category planning, brand upgrades, strategic layout, and innovative breakthroughs. He also put forward the idea of “Reshaping Consumer Value”. The “dual growth strategy” of “endogenous growth” and “extensive growth” implemented by the Anta brand is based on insights into young consumers, building a strategic foothold around consumer value, and integrating rhythmic product marketing around the product.
According to comprehensive sources, the China Retail Men’s Circle was established in 2012 and currently has nearly a hundred members, mainly senior elites from the retail and commercial real estate sectors in China. “Under the background of severe challenges facing China’s retail industry as a whole, the retail industry’s ideas on the reform and innovation of the retail industry, the prediction of future consumer trends, and the experience sharing of representatives of outstanding retail companies at this forum will give a great impact on the future development of the entire industry. Will play a positive role in promoting.
