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China International Fashion Week AW2021
The Pastoral Poetry brand was founded in early 2020. After years of working as a brand designer, he naturally developed his own designer brand from his heart, based on the designer’s cherishment of romanticism.
Han Qi, brand founder and design director of the 10th 10+3 SHOWROOM, selected as a designer for the Young Designer Base Program, Pastoral Poetry uses a romantic and poetic brand concept to create seasonal works that listen to the true feelings of the heart, and also hope to be like-minded Friends encourage each other. The brand is loyal to traditional Chinese culture and recreates through contemporary aesthetics to present a unique Chinese taste.
The theme of this season’s series is “Lotus”, and the design is inspired by the music work “Lotus” by Zhang Yixing. Inspired by the MV and lyrics of the work “Lotus”, the design concept for this season was launched. The series design incorporates some traditional Chinese cultural elements, from white lotus to residual lotus, and finally to Chinese red.
The sustainable concept of brand clothing in the new season is mainly reflected in the selection of materials for the design works. Natural fabrics in earth colors, including cotton, wool and ramie, are romantic and poetic through embroidery, hand-dying, hand-stitching and weaving. Chinese taste.
There are also many attempts and applications in process innovation. Through the exquisite treatment of details, traditional elements, modern technology and creative aesthetics are combined. While inheriting the intangible cultural heritage, it is transformed into fashionable clothing that young people love through design and reconstruction.
