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China International Fashion Week AW2021
Rising slowly, with a long-standing culture, Quanzhou, the starting point of the Medieval Maritime Silk Road, has nurtured generations of Hokkiens who love to fight and win. Numerous outstanding talents, celebrities and well-known founders have been born here. Artist Cai Guoqiang blooms fireworks everywhere. , Let the world see the splendor of Chinese civilization.
And the post-90s entrepreneur who likes Cai Guoqiang very much, Hong Boming, the CEO, creative director and third-generation head of Jinba Menswear, is also using the experience and accumulation of his ancestors, combining his own talents and perspectives, to be down-to-earth in perseverance and innovation, and move towards Jinba. The new 60 years of men’s clothing. Born with a professional design education background in Donghua University, he has been in the fashion field since he was a child. He has witnessed the growth of the Rimula menswear founded by his grandfather and his father at the helm. With a young perspective and an international vision, he has precipitated his own unique artistic and aesthetic insights.
Hong Boming pays attention to the expression of humanistic feelings in design, and cares about the balance between restraint in self-expression and aesthetic changes of the times. It is keen to try to combine the contemporary interpretation of Chinese culture, sustainable fashion development, and the comfort of art to people’s hearts with exquisite fabrics, craftsmanship and tailoring in a diversified and inclusive way.
Carrying clothes in clothes, putting people first, and constantly exploring the ultimate unity of industry and aesthetics. From the capsule series and IP cooperation with Chinese culture as the foundation, to the launch of the group-based multi-brand and multi-product development strategy, it leads Rimula to continuously innovate and innovate. Practicing sustainable fashion, developing exclusive fabrics, attending the 25th United Nations Climate Conference, and promoting Jinba to become the first Chinese brand to sign the United Nations Fashion Industry Climate Action Charter. In 2020 and 2021, he led the brand to go abroad on the official schedule of Milan Fashion Week for two consecutive years. Rimula men’s wear, Rimula men’s high-end series KB HONG, and light fashion business brand along with Jane, will jointly present the first brand day of China International Fashion Week-[Rimula Day] on March 24, opening the first show of China International Fashion Week 2021 autumn and winter series.
