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China International Fashion Week AW2021
CHOICE YIN (Yin's choice) is based on the brand proposition of “scene-based ready-made garment customization”, combining traditional elements with red gang skills, fusion with contemporary aesthetics, and innovatively researching and developing scenes with the theme of “elegance, wisdom, tranquility, and charm” Clothing series.
The brand is committed to the 28-48-year-old independent, intellectual, and enthusiastic new generation of professional elite women, providing scene-oriented clothing customization services, so that elite women can efficiently choose “just right” social clothing when attending various occasions. Confident and calmly deal with various occasions.
CHOICE YIN adheres to the original design concept, and more attempts to integrate dress etiquette with contemporary aesthetics to create high-quality domestic products. With the mission of “enjoying better clothes”, we integrate clothing, culture, scenes, and aesthetics to enhance the image value and cultivation of every woman in multiple dimensions, and make scene-oriented garment customization a symbol of women's fashion in the new era. Its spread and development is our beautiful vision.
Brand founder and design director of Ningbo Hongchuan Clothing Co., Ltd., kan, was born in Ningbo, the birthplace of Red Gang tailors. He was influenced by family tailors since his childhood, and later entered the clothing professional system to learn.
In the early 1990s, Kan entered the fashion industry in Shenzhen. In 2007, set up a research and development team in Shenzhen and founded a clothing brand company.
In 2016, Kan returned to his native Ningbo, established a Hong Chuan apparel company, created the “CHOICE YIN” women's customized brand, launched the new concepts of “social etiquette scene-oriented garment customization” and “Smart Wardrobe”, committed to creating high-quality domestic products and brand domestic products.
