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China International Fashion Week AW2021
Killwinner, founded in 2016, is an original street sports brand from China, which is loved by young people.
Killwinner was originally a niche brand made for street sports. Because of the spark-like collision effect produced by the arrangement and combination of design and fabric, it was loved by many motorcycle and fixed gear enthusiasts, thus creating a brand store.
After starting to produce the first batch of products, due to the good market response, they were deeply loved by customers and started online sales in 2016. The Tmall store was established in 2019 and settled in 2020, achieving excellent results and multiple single product categories. No. 1 item sales.
Cheng Yiwei, KILLWINNER partner/brand design director. Graduated from design major, with a background in visual design. He has his own insights into current popular trends. He has made a new interpretation of fashion brand menswear with a unique design vision. He has achieved a unique style in the street fashion. In 2016, he and the brand The manager Ye Sung-jun co-founded the KILLWINNER brand together, and achieved excellent results at the beginning of the establishment.
The person in charge, Ye Sung-jun, believes that “what a brand needs to do is a different culture”, and since then established the KILLWINNER studio. KILLWINNER’s name is literally translated as “winning”. Just as Ye Sung-jun thought, it is self-contained in the context of domestic street fashion culture. One faction has successfully embarked on a trend that belongs to the DNA of its own brand.
