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China International Fashion Week AW2021
Brocade is the touch of color picked out of solid-color fabrics. Brocade is independent and individual. The dazzling colors are just like us in ordinary life. At the moment of freedom, there are thousands of threads to make brocade.
Cheng Jin Yi Ju uses a playful attitude, experiences lifestyle, and expresses Eastern philosophy. It is a diversified national style fashion brand that combines culture, fun, and practicality. Take the Chinese civilization as the foundation to create more possibilities for Chinese style.
Designer Zhang Yan-Zhang Sudden, founder and designer of the Sancun Shengjing and Chengjin Clothing Bureau brands, a member of the Fashion Art Committee of the China Fashion Designers Association, and a Chinese youth representative of the Communist Youth League.He believes, “The brocade is unique, brocade is a touch of different color on the plain satin, it can be very abrupt or very dazzling.”
Suddenly Zhang devoted himself to spreading Chinese style. Zhang has been trying to make everyone truly wear Chinese style. After visiting many handmade artists, he founded his own brand. With its outstanding national style design, Chengjin Garment Bureau has been favored by major shows and celebrities, and has repeatedly designed and matched costumes for major variety shows, evening parties, magazines, and artists. In early 2021, he was named by the Communist Youth League Central Weibo as the inheritor of the intangible cultural heritage.
Sustainability & Technological Exploration
Since its establishment, Chengjin Clothing Bureau has always regarded sustainable fashion as one of the most important “genes” of the brand, and has practiced and tried many times. For example, pure plant dyeing is used for dyeing, and colored plants such as saffron are used for dyeing, so as to alleviate the pollution of clothing fabrics to water and the natural environment.
As a trendy Chinese style brand, Chengjin Clothing Bureau also has many explorations of future technology. Some use liquid metal fabrics and optical fiber conductor fabrics to make luminous and breathable national style sportswear. Application scenarios such as running at night can be People pay attention to and discover, to ensure the safety of night running, fashion and good-looking, but also sporty and functional.
Process details
The Chengjin Clothing Bureau industrialized the patterns and manufacturing methods of brocades, so that while inheriting the traditional meaning, it also inherits the traditional Chinese culture, which can also reduce the cost and bring the Chinese style closer to life.
As a Chinese style brand, it has the social value and social responsibility of protecting traditional crafts. Chengjin Garment Bureau has used traditional handmade brocade in many styles. As the first of the four famous brocades, it is also the most difficult hand-woven fabric to make, Chengjin clothing. The bureau uses a business model to inherit intangible heritage craftsmanship, integrates tradition and fashion very well, and inherits intangible heritage with fashion.
AW21 design concept
La brocart Cheng Jinyi Bureau “informal ancient books”, there seems to be nothing in the pattern, and the tailoring is free and easy. In this season's design, more traditional fabrics, traditional color matching and the inclusive ideas of Chinese philosophy are combined.
To The Tang Dynasty was equipped with a new structure and color scheme, the suit was also changed by the Chinese style, and the Hanfu also interprets modern elements with a new version. The denim woven method has many Chinese flavors, leather, metal, silk, cotton and linen, with a respectful attitude to complete the new attempt of modern Chinese style.
This time, the design focuses on matching with the existing fashion in the user's wardrobe, and gives new possibilities to the Chinese style when wearing it, and allows the Chinese style to enter everyone's life in a more interesting way.
