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China International Fashion Week AW2021
Outride was founded in 2003 and is a strong trendy children's brand under the Brave True Boys Clothing Co., Ltd. in Dongguan City, Guangdong Province.
The brand has been operating for 18 years, and the brand reupgrading strategy has been launched in 2020. It is committed to building a brand of light luxury children in China, advocating a brand culture of “unlimited vision, dream and exploration of the unknown world”, and shaping a kind of learning, For life, for life, for the future, courageous, perseverance, self-confidence, wisdom, innovation, and positive lifestyle.
Ms. Chen Haiying, founder of Outride Yueye brand, said that Outride Yueye, BAT Bate, Sotuoia Sulai, these three brands have their own distinctive characteristics, as if children have different personalities in the growth stage, or move forward or exercise. Rebellious, or quiet and elegant.
Outride Yueya AW21 released this season with the theme “Youth, the New Force of the National Tide”, focusing on fearless, determined and infinitely challenging young men. Through contrasting colors, unfettered silhouettes, and innovative fabrics and craftsmanship, it expresses the coolest outfits of a new generation of teenagers who combine modern style and future technology. They are confident and daring to fight, madly dragging people. Comes with Bgm.
It expresses that young people have dreams, passions, explorations, and pursuits, constantly breaking themselves, constantly renewing the firm persistence and infinite possibilities of iteration, and leading the new forces of the country.
Outride Yueye brand highlights focus on the youth group and the new forces of the national trend, making Outride’s image of “light luxury trendy children” more deeply rooted in people’s hearts, allowing Outride to stand out from the matrix of traditional children’s clothing brands and become a trend that attracts much attention. A benchmark for the development of children's fashion.
Outride has also opened up a new brand map in the children's clothing category, focusing on the trendy and cool style positioning, using color palettes, contour design, structural tailoring, textured fabrics and other design techniques to inject personality, passion, and trends into children , The fashionable trendy style, for children who dare to think and dare to fight, create a trendy and cool style of dressing.
