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China International Fashion Week AW2021
Sheng Yarong and his friend Huang Qiuting, as the founders of the “new generation” whose mission is to inherit silk culture, rely on their unique insight into traditional culture and new trends, and through the ingenious fusion of traditional culture and popular elements, they have changed from simple creation to one The silk cheongsam brand started, and after 8 years, Qiyi has developed into a “flag” of Sugong's high-quality products “adhering to Su craftsmanship and quality classic design concepts”.
Flag Art, an independent brand that interweaves silk cultural heritage and New Oriental aesthetics, was founded in 2013. While telling the “story of a silk”, the brand strives to interpret the unity of human and silk, craftsmanship and ingenuity, fully expressing the aesthetics of the New Oriental and its rhyme, stating that “craftsmen research skills and eventually become art”, maintaining culture and quality The business philosophy of trinity with art creates a new oriental life mood that traces its origin and looks like a new one. The brand originated from Su Gong, persisted in Jiangnan, and practiced for the reputation of Kyushu.
Sheng Yarong, graduated from Soochow University, majoring in fashion design，The current general manager and design director of Suzhou Xinqiyi Silk Technology Co., Ltd., designer Sheng Yarong is a post-80s designer who loves New Oriental aesthetics. Adhere to the responsibility of inheriting silk culture, and establish the brand management philosophy of “craftsmen to study skills, and finally become art” as the code, and strive to create a new oriental life mood that traces its origin and looks like new.
The theme of Qiyi's AW21 series, “Strange Rhyme”, is inspired by exploring the charm of New Oriental in a fantasy journey, tracing the origin, and expressing respect for tradition with innovative craftsmanship. The designer integrates the structural tailoring into the current aesthetics through soft colors, showing the “singular rhyme” of New Oriental. Freehand embroidery and inlays are hot, silk and wool, the best gift to people with all natural things, inheriting and showing beautiful harmony.
White, gray, and nude pink are the main colors, supplemented by orange. In the singular brilliance of the series, the layers evolve, exploring the charm of the New Oriental and showing the femininity at the same time. The charm of New Oriental is not only about craftsmanship, but also about tailoring, style and design. Sheng Yarong structured the vision and experience of the whole series with the thinking of “singular rhyme”. The whole series has both freehand craftsmanship and modern oversize silhouette and layered expression. While tracing the origin, it uses innovative craftsmanship to express respect for tradition. To
In terms of craftsmanship, traditional Chinese clothing inlays and hot stamping techniques are combined with three-dimensional cutting. The traditional stitch embroidery technique used to be used for artistic embroidery in the past. This time through the change of stitch size and thread thickness, the use of large The freehand technique is applied to this series.
In terms of fabrics, the ingenious combination of wool and silk fabrics shows the neat space of the clothes through the processes of vertical cutting and machine pleating, and the use of diagonal cutting of fabrics and the craftsmanship of returning the waist to create soft clothes. Silhouette! Silk and wool are the best gift to people with all things in nature. The designer conveys the faith of inheritance and shows the wish of beauty and harmony. Sustainability remains the focus of 2021, focusing on nature and enjoying life.
In terms of color, white is the main color throughout this season, and orange is added as the highlight, which aims to show that you will find your own “fantasy journey” in ordinary life. Show that contemporary women have strong and pure power in their soft bodies. In addition, the use of soft colors such as light gray, nude pink, khaki, etc., integrates the structural tailoring into the aesthetics of the present, making it show the strange charm of New Oriental.
It is worth noting that this is the first time that designer Sheng Yarong has broken the past in his design and made cheongsam more everyday and lifelike. Sheng Yarong believes that only by integrating culture into life can traditions shine. The Qiyi 2021A/W series always carries the passionate love in the brand genes in the new charm. This season is also soft and rigid, freehand and modern, and will create a new and unique style of “Flag Art and Qiyun”.
