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China International Fashion Week AW2021
The Jiang Peizhan menswear brand was founded by designer Song Peizhan. The brand pursues fashion trends, emphasizes the design ideas of young trends, and uses low-key and luxurious details to reflect the unique brand personality of sexy, trend, mystery, vitality and quality. To
Jiang Peizhan harmoniously unifies taste and play, mix and match, harmony and contradiction, deconstruction and construction, low-key and publicity, and constantly shape the brand life concept through the advocating brand culture of “grateful for everything, everything from the heart”—— Back to the present, keep everything simple.
Song Peizhan, founder of Xiamen clothing brand Jiang Peizhan, director of Shishi Wuyi clothing design, and top ten clothing designers in Fujian Province.
The design concept of AW21, the theme of this season's conference is “Return”. Return to society and assume responsibility; return to nature and simplicity; return to the present and enjoy life. Through the deconstruction of styles/color carefully conceived patterns, patterns, materials and other design language to express the designer's exploration and understanding of a calm and comfortable state of mind. And this is what the designer advocates: no matter what kind of social pressure we experience, natural disasters or man-made disasters, we must have our own rhythm and return mentality. Good design, return to the source of nature, and return to the true heart.
