Click the picture to view the Chinese version
China International Fashion Week AW2021
TRACY CHU is a subsidiary of Beijing Hanhong Dexiu Clothing Technology Co., Ltd. It owns high-end clothing brand TRACY CHU, light luxury brand tracy chu, as well as leasing, art trading, and program production.
Since its establishment in 2011, TRACY CHU has continuously expanded its product innovation capabilities and product lines. The chief designer and his team have gained a high reputation in the industry. The brand adheres to the cutting-edge creative line and pays attention to the inclusiveness of high-tech and traditional handicrafts. In 2019, we will once again achieve business breakthroughs and launch online business with a new format of de-channelized “extreme cost-effectiveness”. Priority is given to top global suppliers, and partners are all top international brands in various categories. At the same time, in the field of plate making, the original sculptural tailoring method based on the human body structure is created, which has a strong effect on the modification of the shape.
Zhu Xiyue, Founder of TRACY CHU, Investor of Beijing Hanhong Dexiu Clothing Technology Co., Ltd. She used to be an independent filmmaker, fashion buyer, and later joined the fashion industry to establish a fashion brand. Tracy believes that a good dress has a soul, and the wearer can feel the temperature behind the pattern, and feel the maker's ingenuity from the tailoring of each piece of cloth to the body.
Tracy hopes to use rich design language to allow the wearer to express himself better, whether it is to show to others or to write to the inner monologue. She took the lead in proposing the concept of “dancing dress”, advocating breaking the boundary between daily life and stage life, emphasizing the sense of ritual, spreading the concept of Chinese people's wear, changing the outdated lifestyle, breaking through the product pattern of foreign luxury monopoly high-end consumer groups, And develop it into the diversified consumption fields of clothing, art, decoration, home, food, etc., and always strive to create an international fashion brand with the power of the Chinese era, convey the confidence of Chinese people in the global fashion, and adhere to the trend view of both trend and classics.
On average, each TRACY CHU finished product requires at least 100 hours of manual work. TRACY CHU's pursuit of details does not count the cost. It repeatedly sculpts the most suitable multi-piece three-dimensional tailoring, and carefully finds the most beautiful way of presentation for each customer, and makes every piece of work impossible to copy. TRACY CHU not only continuously seeks and innovates in the field of handcraft art, but also cultivates handcraft art talents across the country. It also cooperates with international top art cross-borders to expand the boundaries of creation and blend fashion and art.
