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China International Fashion Week AW2021
According to Gaia’s legend, the design theme of AW2021 in China International Fashion Week is a journey. The designer hopes to express the yearning for nature, peace and stability through the cultural connotation carried by the clothing. The universe is the origin of life; all things belong to their roots; there is no self in one thought, and heaven and man are one.
This big show continues Gaia’s legendary outlook on the universe and life. After the end of the 2021 spring and summer show with the theme of “Cangyuan Sea”, the power of life continues from the ocean to the land. The “Zhengtu” conference described the most primitive and pure side of nature. From the macro to the micro world, each of the most real life textures from the natural world is awe-inspiring.
Xiong Ying, founder, chief designer and art director of Gaia Legend. The founder of the Advanced Customization Committee of the China Fashion Designers Association, the image promotion ambassador of Hunan Xiang Embroidery Research Institute, the winner of the 2019 China Craft Inheritance Award, the Silk Road Youth Ambassador, and the representative of Chinese designers participated in the BRICS fashion show held in South Africa. BRICS Fashion Industry Forum, Specially Invited Designer from the Ministry of Culture and Tourism of China “Image of the Silk Road-China Fashion Art Exhibition”, the Chief Designer of the Opening and Closing Ceremonies of the Silk Road Film Festival and the SCO National Film Festival. TV station Spring Festival Gala, Beijing Satellite TV Spring Festival Gala and other large-scale Spring Festival Gala and film festival invited designers, China Fashion Awards 2020 Best Womenswear Designer.
Legend of Gaia was founded in 2013, based on Chinese traditional clothing and contemporary art, dedicated to inheriting Chinese wisdom aesthetics and exquisite clothing craftsmanship. Legendary Gaia clothing combines Chinese cultural elements with Western tailoring, combining Chinese elements, historical culture, traditional crafts, natural ecology, and contemporary clothing. Through the collision of Eastern culture and international fashion, it uses Eastern and Western tailored clothing art works. Show the beauty of the artistic conception of Chinese culture.
Inherit and innovate Chinese traditional culture
The inheritance and innovation of Chinese traditional culture is the focus of brand design creation, which has achieved the brand’s distinctive style characteristics. The themes of the clothing release range from “Yuanmingyuan”, “Four Beauties”, “Dunhuang”, and “Xiqu” to this year’s “Journey”. From the representation of concrete Chinese cultural elements and symbols to the philosophical thinking about the origin of Chinese civilization, it reveals how many brands have gone through. The rapid development and continuous growth in the years have gradually precipitated and summarized the direction of the industrialization of the national fashion industry.
Non-inherited technology
Non-inherited craftsmanship-Many oriental intangible heritage crafts such as tapestry, Su embroidery, feather painting, filigree inlay, etc. are fully interpreted in the works of each season, carrying several intangible cultural heritage skills, inheriting and innovating the treasures of Chinese craftsmanship, and making the brand The product is more hierarchical and smart. Incorporating the fine arts of the combination of Eastern and Western fashion culture, tassels, embroidery, painting, and dyeing are superbly transformed; pictures, patterns, beads, and decorations complement each other to create a fun; dignified and elegant without losing a sense of agility, simple and heavy without losing fashion.
Practice sustainable design concepts
The legendary Gaia brand adheres to the concept of sustainable design, and makes secondary improvements on the basis of cotton, linen, silk, wool, and leather materials, adheres to environmental protection and low pollution, and continues to carry out research on environmental protection innovation technology, and makes every design To people-oriented, environment-oriented sustainable fashion.
