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China International Fashion Week AW2021
YI’S STUDIO is a personal brand of the same name founded by designer Yi Ya. YI’S STUDIO products are positioned in the intellectual underworld, and are aimed at modern urban women who are 25-40 years old with independent personality and independent thinking.
They are confident and low-key, self-denying and letting go, retractable and relaxed. Although they don’t have a perfect appearance, they are strong inside, have a clear inner voice, never follow the trend, are determined and calm, and they don't lose their character when they enter the world. They understand that dress is an attitude, and the unity of human clothes is the interpretation of this.
YIYA, fashion design major of Tsinghua University Academy of Fine Arts, founder & designer of YI’S STUDIO. The designer Yi Ya's personal style is restrained and reserved, and she acts low-key. He has studied painting since childhood and has good professional skills. He is good at creating unique visual sensory experience through the combination of fabric reconstruction and traditional handicrafts.
The YI’S STUDIO2021 autumn and winter women’s collection is based on the theme of “Yi”.Aiming to achieve a balance between nature and future technology, it is a subtle psychology of avoiding the world, allowing spirit and thought to be free in nature. While enjoying the innovation and convenience brought by technology, it still cannot stop the inner worship of the primitive power of nature. And yearning. The world and the spirit sometimes impact and merge, showing a different kind of poetry. To
The starting point for this season is to use the simplest language to design some daily, practical, and want to approach and touch clothes. In the selection of materials, a large number of natural wool materials are used, combined with natural earth colors, and collide with technological fabrics.
In this way, it presents the contradictory and harmonious picture of nature and technology. In terms of styles, a large number of complete sets are used to reflect the integrity, remove all unnecessary complicated decorations, and use the least and most unified methods to reflect the sense of completeness that less is more.
The brand pursues the ultimate visual art and minimalist functionality, combines traditional handmade art with modern fashion, and integrates minimalism, extreme complexity and urban style, emphasizing touch and tailoring, through material reconstruction and structural tailoring, and unique The details are perfectly integrated. Bring the experience of high fashion into daily wear, and make daily wear feel abundance and joy.
