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China International Fashion Week AW2021
Founded in 2014, Chuyi insists on designing in Chinese. The brand is committed to combining traditional elements with modern design aesthetics, and combining traditional manual craftsmanship with modern mechanical technology. In a subversive way, traditional culture is given new life in the carrier of modern product design, thus attracting more young people to pay attention to Chinese traditional culture, understand and actively explore its intrinsic value.
Zhang Guoqin, Chuyi Hall Master/Founder, Visual Designer/Costume Designer. With a professional background in visual design, he has a unique vision and insights into the current trend. In 2009, he established the fashion brand DRACONITE. Since then, it has continued to make changes. Through bold attempts in design, the traditional elements rich in cultural heritage are combined with fashion trends. , Reinterpreted with a subversive approach, incorporating the attitudes of modern young people and the visual impact of trends. Subsequently, in 2014, the second original national trend brand “Chuli” was established.
“Chuopi” implements the hardline national style line, upholds the spirit of traditional culture and art to create trends, insists that Chinese cultural design is not retro-Chinese style, and combines modern art with traditional aesthetics. Insist on inheriting the wealth of Chinese art passed down by a nation, and devote itself to the development of unique Chinese brand design concepts that are different from other national cultures in the world.
“Chuba”, established on Tmall in the same year of its establishment, has been in the 150 independent Tmall merchants and top 1 Tmall fashion bags in six years so far; entered the JD platform in the following year, and regularly ranks as a large-scale JD boutique male bag. Top 10 merchants; brand performance is steadily increasing, with an average annual growth rate of 50%-80%.
