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China International Fashion Week AW2021
The theme of the Dejin Brand Conference 2021AW is “De Xing”, which is taken from the ancient wisdom of astronomy and the concept of “advanced in moral education” in the “Book of Changes”, the first of the classics of traditional culture. -Since ancient times, clothes have always followed the way of heaven. Confucius praised the time when the pipe became a “blessing”, and the dress color echoed the year and became the etiquette. These symbols of Chinese civilization have become the source of traditional wisdom and modern fashion. “De Xing Zhaosong everywhere is spring” (Lin Chaosong in the Qing Dynasty), let the invisible De Xing blessing, penetrate the charm of the context to the body and mind, and accompany you with the graceful and concise, simple and elegant fashion makeup!
Zhou Li has repeatedly used traditional embroidery, brocade, tie-dye, quilt and other original elements to modernize the design. Concise styles and innovative colors are rooted in traditional culture and combined with the life needs of contemporary young people. European style aesthetics, to create fashionable commuter wear, casual wear, and small dresses belonging to young people, and gradually explore to put these light and luxurious clothes with Chinese cultural imprints and combine with European and American fashion on the market, and win the “new The new discovery and appreciation of the young generation of fashionable women.
Founder of Dejin brand, Chairman of Shandong Sunbird Clothing, Chairman of Shandong Fashion Design Association, Live Inheritance and Innovator of “China Brocade”, and the 26th China Top Ten Fashion Designers. Zhou Li aims to promote the revival of Chinese excellent culture by herself. She is called “Zhou Jin” because of her passion for spreading Chinese splendid culture. Zhou Li is good at infiltrating the big wisdom of the four gods of traditional culture into the daily use of the people, and letting the costumes bloom with an endless cultural atmosphere.
From the first day of its establishment, Dejin has been committed to being a brand with connotation, responsibility, fashion, temperature, and beautiful heritage. Dejin originated from Chinese culture, but it does not inherit the tradition entirely, but inherits it. China modernizes it and uses it innovatively, determined to rejuvenate, modernize, and internationalize Chinese traditional cultural elements, and better integrate them into contemporary life. At the same time, the beauty of Eastern and Western culture is incorporated into the color, version and even accessories of the clothing, and the multi-extraction reveals the modern temperament of Eastern women.
“Study in Germany, Splendid China.” This is the core value of Sunbird Enterprise and the origin of the brand name “Dejin”. “Jinde training” originated from the “Book of Changes”, and everything must be derived from the wisdom and inheritance of “Germany”, which is also a good blessing that the Dejin brand hopes to pass on to the wearer. “Splendid China” originated from Kong Yingda in the Tang Dynasty, “China has the great etiquette, so it is called Xia; there is the beauty of uniforms, which is called Hua Xia”, and it is also the origin of “Hua Xia”. Fairview originated in China very early. The opening of the Silk Road spread the eastern culture more widely, and it has a huge influence and unique status in the history of world clothing. The Dejin brand takes “inheriting a beautiful culture and enjoying a splendid life” as its core value.
