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China International Fashion Week AW2021
Color Wonderland is a new artistic lifestyle brand launched by designer Xia Yiqi Leaf Xia in 2020.
With gorgeous colors, romantic prints, and bold splicing techniques, the brand looks forward to opening a fantasy journey for all girls. This is a colorful space for brave girls, everyone can explore and embrace the unknown with pure heart.
As a cutting-edge designer, Leaf Xia has deeply explored cross-border cooperation, sustainable fashion and other fields, using various forms to stabilize the brand’s image while continuously expanding the brand’s influence. The brand has always adhered to the design concept of sustainable development, and used the remaining fabrics of the past seasons for design recycling. At the same time, it has carried out environmental protection research and development at the fabric level, and studied how to ingeniously combine the pattern and the fabric to give new materials to the discarded materials. Value, to convey green fashion easily.
Designer Leaf Xia graduated from Parsons School of Design in New York, won London FASHION SCOUT ONES TO WATCH, Russia Mercedes Fashion Week GLOBAL TALENTS, selected for Forbes China Under 30 Elite List, APEC Voice of the Future, G20 Young Entrepreneurs Alliance China The youth committee member, was invited to the post-graduate tutor of the School of Humanities, Donghua University, and other awards.
She has been selected as a collaboration project between Columbia University and Italian luxury brand Loro Piana and French luxury brand LALIQUE. His graduation work “MY WONDERLAND” was selected for the Parsons annual show and exhibited at Saks Fifth Avenue, a luxury department store in New York.
The theme of Leaf Xia Colorwonderland AW21 is [Why the crow is like a writing desk], inspired by what Alice said to Mad Hatter in Alice in Wonderland. There is no explanation for this sentence, as if you like it, you can go back without a reason.
Alice’s bravery and freedom are the feelings that designers want to express. The single aesthetic and values of modern society have confused many girls. Everyone wants to be a “perfect person.” And true loveliness and bravery should be to accept yourself and be your true self. The tension of life is to try more possibilities, and goodness often shines in imperfect cracks.
Leaf Xia chose a variety of ways to expand the brand’s influence, such as cross-border cooperation with well-known brands such as Magnum, Semir, ICY, Handu Yishe, HELLO KITTY, etc. The dreamy style is highly recognizable, and it collides with each other. A different and wonderful work.
Leaf Xia has been sought after by many celebrities due to its grotesque and dreamy style. The popular American singer Billie Eilish, the well-known South Korean singer Sunmi and the domestic popular florets have picked up the beautiful clothes of the brand.
